Brightlife is a partnership led by Age UK Cheshire (Registered Charity Number 1091608). It is a five year project running from April 2015, ending in March 2020.
Brightlife is part of Ageing Better, the six-year (2015-2021), £78 million programme set-up by The National Lottery Community Fund, the largest funder of community activity in the UK. Ageing Better partnerships are based in 14 locations across England, from Torbay to Middlesbrough and the Isle of Wight to East Lindsey. Working with local people, charities, businesses, public sector services and voluntary groups, the Ageing Better partnerships are exploring creative ways for people aged over 50 to be actively involved in their local communities, helping to combat social isolation and loneliness. Ageing Better is one of five major programmes set up by The National Lottery Community Fund to test and learn from new approaches to designing services which aim to make people’s lives healthier and happier.
The Brightlife partnership includes: Age UK Cheshire, Older People’s Network, Cheshire West and Chester Council, West Cheshire CCG, Vale Royal CCG, Cheshire and Warrington Social Enterprise Partnership, Chester Voluntary Action, Deafness Support Network, Rural Community Services, Sanctuary Housing and West Cheshire Inter Faith Forum.
Over the next five years, Brightlife aims to work closely with older people to identify, design and implement a wide range of innovative solutions to address loneliness and isolation across Cheshire West and Chester.
About Loneliness and Social Isolation:
Nationally, over 1 million older people say they are always or often feel lonely, and two-fifths say the television is their main form of company. With the numbers of older people aged 65 or over in the UK predicted to rise by nearly 50% in the next 20 years, loneliness is an urgent problem.
Research shows that loneliness and social isolation are harmful to our health: lacking social connections is as much of a risk factor for early death as smoking 15 cigarettes a day, and is worse for us than well-known risk factors such as obesity and physical inactivity.