Everyone who has ever worked to help reduce loneliness and social isolation in older people will at some point have asked
themselves this important question:
Since 2015, Brightlife has been dedicated to answering this question.
We have commissioned, delivered and evaluated a diverse range of services designed to address the unique issues and challenges faced by older people in Cheshire West and Chester. Now, as the end of its five-year lifespan approaches, Brightlife is gathering the results of this ‘test-and-learn’ approach so that commissioners, service providers and communities alike can build on the experience, knowledge and legacy it leaves behind.
On Tuesday 12th November we invited partners, stakeholders and ambassadors from across the borough and the wider Ageing Better networks to attend our Brightlife Legacy Conference where we shared, reflected, discussed and celebrate some of our key findings.
We were thrilled to be joined on the day by some wonderful Keynote Speakers who challenged, educated and inspired us. Many of our dedicated volunteers and service providers supported the workshops which helped illustrate our learning with unique insights from the frontline.
All delegates had the opportunity to hear a Keynote Speech from Paul Kingston, Professor of Ageing and Mental Health and the Director of the Centre for Ageing and Mental Health, before his team shared more detailed findings in their workshop.
EVALUATION: The University of Chester has undertaken the local evaluation aspect of Brightlife. The Team from the University shared learning using quantitative and qualitative data, outcomes from social return on investment and thoughts as to the value of robust evaluation.
COMMISSIONING: Learning from commissioning and managing a broad range of community projects, from very small local initiatives to larger collaborative projects.
SOCIAL PRESCRIBING: Brightlife’s Social Prescribing team presented key themes from our model and identified some of the challenges, share learning and key evaluation findings.
VOLUNTEERING: This workshop looked at the value of volunteering within Brightlife, the different roles that have developed and the experiences of the volunteers themselves.
MARKETING: This workshop explored some of the most successful techniques used to target our unique audience with delegates applying this learning to shape a campaign for our sustained Social Prescribing offer.