Monthly Archives: September 2019

Social Butterflies

Social Butterflies – a new creative community arts project!

Social Butterflies has been developed by Brightlife and Cheshire West and Chester Council’s Cultural Services team together with Age-friendly Cheshire West and key partners.

“The butterfly forms part of the identity for Brightlife and Age-friendly Cheshire West and is a symbol of change and transformation,” said Chris McClelland, Head of Brightlife. “It represents the joy and pleasure to be had by staying connected and active in later life.”

“Social Butterflies a great idea that gives people of all ages the chance to take part … I’ve had a wonderful time today and love the idea that my little painted butterfly will make up part of an enormous display going up in Chester next year!”
(Jan Prosser, Malpas.)

Last year, Cheshire West was successful in becoming part of the World Health Organization (WHO) Global Network of Age-friendly Cities and Communities and the UK Network for Age-friendly Communities.

Becoming part of the networks recognised the work being done and the commitment to making Cheshire West and Chester a great place to live and grow older.

This comes on the back of research which shows that social participation is central to a healthy life for people of any age – whether that’s through creating more opportunities for older people to use and develop their skills, supporting them to be more physically active or involving them in more arts and cultural opportunities.

“Older people still have so much to offer and we’re all losing out if we fail to recognise this,” said Chris McClelland. “We want to show how important it is to value and appreciate people of all ages and really benefit from what older people have to offer their communities.”

Those wishing to find out more about the age-friendly initiative sign up to the Age-friendly Cheshire West newsletter by visiting or download the Age-friendly Cheshire West Toolkit.

Download the Social Butterflies Toolkit or visit to find out how you can get involved.

You can also find us on Facebook, Twitter and Pinterest. Make sure you share your creations and ideas!